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State Farm
Developed a strategic marketing case study evaluating State Farm's decision to shift its flagship advertising investment from the Super Bowl to March Madness. The project combined campaign analysis, financial modeling, and media performance evaluation to assess audience reach, advertising efficiency, and long-term brand positioning.
01 Campaign SWOT Analysis
Conducted a comprehensive SWOT analysis examining State Farm's campaign performance, creator partnerships, audience engagement, and brand messaging. The analysis identified strategic strengths, weaknesses, opportunities, and threats while evaluating the effectiveness of the brand's pivot to a multi-platform advertising strategy.
02 Media Cost & CPM Analysis
Built comparative financial models measuring television spending, CPM, impressions, and gross media value across both campaigns. The analysis identified $2.5M in projected TV savings, a reduction in CPM from $63.64 to $50, and approximately 90M impressions, demonstrating a significantly more cost-efficient advertising strategy.
03 Marketing Insights
Developed supporting financial assumptions comparing television investment, audience reach, and media value to evaluate campaign efficiency. The analysis estimated that March Madness achieved comparable large-scale reach while reducing TV spend from $7M to $4.5M, illustrating how a lower-cost media strategy can maximize advertising performance.
04 Strategic Recommendations
Developed data-driven marketing recommendations by synthesizing insights from the SWOT analysis and financial evaluation. Based on $2.5M in projected television savings, lower CPM, and broader audience reach, the recommendations focused on optimizing multi-platform media investments while strengthening brand consistency and long-term campaign effectiveness.