Bare Beauty

Developed a collaborative launch media strategy for Bare, a fictional minimalist beauty brand inspired by Rhode. The project included competitor analysis, audience segmentation, budget allocation, omnichannel media planning, campaign timing, and KPI development to support the launch of Bare's Foundation Serum through a $1M integrated media campaign targeting 7 million women across Chicago, New York, and Los Angeles, with a projected $1.35M in hero product revenue.