Drizzle

Developed a collaborative media strategy for Drizzle, a fictional dairy-free, low-sugar cream liqueur brand. The project designed a $1M omni-channel launch campaign spanning social media, CTV/OTT, out-of-home, search, print, and display advertising, with the goal of generating 60M impressions, 20M reach, and driving brand awareness and product consideration among young female consumers across key U.S. markets.