RYVEE

RYVEE is a mock digital marketing strategy developed for a fictional NYC-based fashion brand offering premium foldable flats. The project repositioned foldable flats as a fashion-forward accessory through the brand concept "The Switch Moment." I developed a full-funnel marketing strategy spanning brand positioning, audience research, paid and organic media, influencer marketing, SEO, CRM, and A/B testing, resulting in a $250K campaign plan targeting $1.2M in revenue, 40,000 customers, and 25M+ brand impressions.